Price Setting is Odd Business
Monday, March 31st, 2008If it snows today, it’s my fault.
That’s what passer-bys said to me as they watched me tidy up my yard yesterday. I know it’s really too early to be doing the big spring clean-up, but it’s my goal to put my house on the MLS in less than two weeks so I’m doing all I can to cute it up. I feel like I’m getting my home ready for the royal housing ball and I’m its over-worked fairy godmother. “Decaying leaves, thatch and faded mulch will never do,” I hum to myself.
So while I’ve been waiting for paint to dry, grout to cure and filling up the compost bin this weekend, I’ve been thinking about prices. I’ve talked to my agent, Tom, about a price. It’s a neat and tidy round number and, given the comps in my neighborhood, I think it’s a good price point. However, while listening to public radio this week I heard this short story about the power of the imprecise number.
http://www.npr.org/templates/story/story.php?storyId=89140729
(This link is being picky, so if it doesn’t work you can find the story by searching -real estate price “precise” npr - and it is the first hit on Goggle.)
The gist of it is that researchers at Cornell University have conducted tests that support seller’s setting odd prices like, $233,875, instead of just $230,000. Apparently, these odd numbers are perceived as smaller than round numbers. Big box retailers do it all the time – pretzels at Walmart are never $2.50, but more often prices like $2.63, which studies suggest we consumers feel are a better deal despite the 13-cent hike.
I’m pretty sure that my Webdig’s agent Tom will restrain from rolling his patient eyes at me. But I’m trying to come up with the perfect odd number that will sell my house. I feel like safe cracker breaking a code.
I’m pretty sure the raking, tiling and grout will have a larger impact on the sale of my house than this off-pricing idea, but in this market creativity counts.
